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11 Nov 2020 Abhishek N Jain

Innovation is “saying no to 1000 things” before you say yes.

2/ In Dec 1945, Pablo Picasso created "THE BULL", a series of 11 lithographs (stone prints).

With each successive print, a bull becomes increasingly simplified and abstract.

Picasso's goal was to find "spirit of the beast".

At Apple, new employees are taught this philosophy. pic.twitter.com/j0HhkIK00k

— πšƒπš›πšžπš—πš π™Ώπš‘πšŠπš— (@TrungTPhan) August 25, 2020

4/ In the third print, Picasso starts to deconstruct the bull, showing the animal's muscles and skeleton. pic.twitter.com/ZEWuGq2Oxk

— πšƒπš›πšžπš—πš π™Ώπš‘πšŠπš— (@TrungTPhan) August 25, 2020

6/ By the final print, Picasso's bull is completely abstracted as a few simple lines. pic.twitter.com/P4Bqv1lzRf

— πšƒπš›πšžπš—πš π™Ώπš‘πšŠπš— (@TrungTPhan) August 25, 2020

8/ Perhaps the most salient example of Apple applying the "Picasso Way" was when Steve Jobs returned to the company as CEO in 1997.

Apple was floundering at the time with too many products. pic.twitter.com/C51ZqN8nZS

— πšƒπš›πšžπš—πš π™Ώπš‘πšŠπš— (@TrungTPhan) August 25, 2020

10/ By saying "no" to a ton of fluff and simplifying the product lines, Apple would start is legendary resurgence:

β€’ iMac
β€’ iBook
β€’ Power Mac G3
β€’ Powerbook G3 pic.twitter.com/wGjG5O74zS

— πšƒπš›πšžπš—πš π™Ώπš‘πšŠπš— (@TrungTPhan) August 25, 2020

12/ Picasso's philosophy (and Jobs' application of it) reminds me of the famous Einstein quote: pic.twitter.com/GIMejtVoxp

— πšƒπš›πšžπš—πš π™Ώπš‘πšŠπš— (@TrungTPhan) August 25, 2020

POSTSCRIPT/ @mollstam just pointed out that Apple’s β€œThink Different” ad shows a clip of Picasso…

…painting a bull 🀯 pic.twitter.com/S2z9NV9STw

— πšƒπš›πšžπš—πš π™Ώπš‘πšŠπš— (@TrungTPhan) August 26, 2020

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