2/ In Dec 1945, Pablo Picasso created "THE BULL", a series of 11 lithographs (stone prints).
— πππππ πΏπππ (@TrungTPhan) August 25, 2020
With each successive print, a bull becomes increasingly simplified and abstract.
Picasso's goal was to find "spirit of the beast".
At Apple, new employees are taught this philosophy. pic.twitter.com/j0HhkIK00k
4/ In the third print, Picasso starts to deconstruct the bull, showing the animal's muscles and skeleton. pic.twitter.com/ZEWuGq2Oxk
— πππππ πΏπππ (@TrungTPhan) August 25, 2020
6/ By the final print, Picasso's bull is completely abstracted as a few simple lines. pic.twitter.com/P4Bqv1lzRf
— πππππ πΏπππ (@TrungTPhan) August 25, 2020
8/ Perhaps the most salient example of Apple applying the "Picasso Way" was when Steve Jobs returned to the company as CEO in 1997.
— πππππ πΏπππ (@TrungTPhan) August 25, 2020
Apple was floundering at the time with too many products. pic.twitter.com/C51ZqN8nZS
10/ By saying "no" to a ton of fluff and simplifying the product lines, Apple would start is legendary resurgence:
— πππππ πΏπππ (@TrungTPhan) August 25, 2020
β’ iMac
β’ iBook
β’ Power Mac G3
β’ Powerbook G3 pic.twitter.com/wGjG5O74zS
12/ Picasso's philosophy (and Jobs' application of it) reminds me of the famous Einstein quote: pic.twitter.com/GIMejtVoxp
— πππππ πΏπππ (@TrungTPhan) August 25, 2020
POSTSCRIPT/ @mollstam just pointed out that Appleβs βThink Differentβ ad shows a clip of Picasso…
— πππππ πΏπππ (@TrungTPhan) August 26, 2020
…painting a bull π€― pic.twitter.com/S2z9NV9STw
