Direct to Consumer (D2C) is a business strategy where a manufacturer or the consumer packaged goods (CPG) directly sells to the consumer. It bypasses the traditional business model of selling through Distributors/Retailers or resellers. The ability to engage directly with customers using the internet is a major enabler for D2C brands. It removes the traditional … Continue reading Direct to Consumer (D2C) Business and Case of Dollar Shave Club
Razor and Blades Business Model
The razor and blades business model is a strategy about selling a durable product/basic product, or "razor," at a low profit margin (sometimes even giving it away) to help drive sales of the higher-margin proprietary consumable or complementary, or "blades." It is also called 'Bait and Hook'. The basic product is cross subsidized by high … Continue reading Razor and Blades Business Model